Cathy Li | AI Visual Designer

AI Visual Designer based in Shenzhen, China.

Focused on brand visuals, product imagery, and AI-assisted creative workflows.

Cathy Li - AI Visual Designer
Brand visuals, product imagery, and AI-assisted creative workflows.

AI Workflow

Product Imagery

Motion Visuals

Brand Systems

Selected work

projects

SKNBODY

Visual Identity Extension · Packaging Design

Product Imagery

Veggie Taipei

A curated guide to plant-based dining in Taipei, crafted for curious travelers and veggie lovers alike.

BARKIND

BRAND STRATEGY, VISUAL IDENTITY, PACKAGING, AND BRAND APPLICATIONS.

SOCIAL CONTENT
& AI MOTION

SOCIAL MEDIA CONTENT · AI PRODUCT FILMS

E-COMMERCE VISUALS

PRODUCT IMAGERY · E-COMMERCE DESIGN · CONTENT LAYOUT

Cathy Li · Li Xin Visual Designer

Design Experience2 Years

Age26

WeChatX003nix

Email1103988291@qq.com

About / Profile

Cathy Li / Li Xin

I'm Cathy Li (Li Xin), a visual designer focused on brand identity, product imagery, and AI-powered creative workflows.

My experience spans brand identity, packaging, e-commerce visuals, social content, and product marketing imagery. I can carry a project from early concepts, visual direction, and layout systems through production and multi-platform adaptation.

I continuously integrate AI tools—including ChatGPT, Claude, Codex, and Midjourney—into my process. I build prompt libraries, AI model assets, project SOPs, and reusable skills to improve creative exploration, image generation, page validation, and content production.

I aim to create visual systems that are clear, ordered, and memorable. Rather than layering effects, I combine aesthetic judgment, tool efficiency, and systematic methods to make brand visuals more precise, elevated, and visible.

Experience

Shenzhen Bolva Technology Co,. Ltd

Designer

2025.07 — 2026.06

Responsible for the design and delivery of the brand visual system, packaging, e-commerce pages, website visuals, social media content, and product marketing assets. Contributed across the full process—from defining brand tone and clarifying product benefits to final visual execution—supporting product launches, platform content, and brand communications.

Key Work

Brand identity & visual system
Packaging design
E-commerce visuals
Website banners & product pages
Social media content
AI-assisted creative workflow

Shenzhen Gogosunny Electronics Technology Co., Ltd.

Designer

2024.11 — 2025.06

Responsible for brand communications, packaging design, e-commerce visuals, product imagery, and exhibition materials. Participated in the complete process from requirements analysis and creative ideation to final visual execution, using AI tools to improve creative exploration and design production efficiency.

Key Work

Brand visuals & campaign materials
Packaging design
Exhibition visuals & display materials
Product imagery

WORKFLOW / 01—06

AI-ENHANCED
BRAND WORKFLOW

A strategy-led, AI-assisted process that turns brand positioning into a coherent visual and content system designed to scale.

RESEARCH

DISCOVER

Understand the brand, product, market, audience, competitors and business goals before design begins.

AIMarket scans · Personas · Competitor mapping · Trends

INPUT

Brand briefProduct infoMarket contextUser needs

OUTPUT

InsightsPersonasCompetitor analysisDesign opportunities

STRATEGY

DEFINE

Turn research into positioning, purpose, personality, values, voice and meaningful differentiation.

FOCUSDefine what the brand must communicate before deciding how it should look.

OUTPUT

PositioningBrand keywordsAudienceMessage direction

CREATIVE DIRECTION

EXPLORE

Translate strategy into a distinctive visual territory through concepts, mood, color, material and imagery.

AIRapidly explores possibilities; human judgment selects and directs the final route.

OUTPUT

Creative conceptMoodboardVisual directionArt directionImage direction

IDENTITY DESIGN

DESIGN

Build the core identity system so the brand stays recognizable and coherent across every touchpoint.

SYSTEMRules connect logo, type, color, layout, imagery, icons and supporting elements.

OUTPUT

Logo systemTypographyColor systemGraphic languageLayout rulesVisual guidelines

VISUAL PRODUCTION

MAKE

Apply the visual system to real packaging, campaigns, commerce, social content and motion.

AIImage generation · Product visualization · AI models · Scenes · Motion exploration

OUTPUT

PackagingProduct imageryCampaignsE-commerceSocial contentMotion

SYSTEM BUILDING

SCALE

Turn individual designs into a reusable creative system that keeps future production fast and consistent.

GOALNot only better visuals—also a system that can be repeated, governed and scaled.

OUTPUT

Prompt libraryAI asset systemContent templatesBrand guidelinesProduction SOP

TOOL ARCHITECTURE

The right tool at every layer.

LAYER ROLE TOOLS

THINKING Strategy · Analysis · Decomposition · Decisions ChatGPT · Claude · Gemini

KNOWLEDGE References · Brand assets · Prompts · SOP Notion · Obsidian

VISUAL Images · Logo · Packaging · Scenes · Models Midjourney · Nano Banana · ChatGPT · Seedance

PRODUCTION Retouching · Layout · Vector Photoshop · Illustrator

DISTRIBUTION Video · Sound · Social content · Website Seedance · Kling · Veo · Runway · Vibe Coding · ChatGPT

MY ROLE

AI accelerates. I direct.

AI / ASSIST

Research · Creative exploration · Visual generation · Content production

MY LEAD

Brand strategy · Visual direction · Selection and refinement · Problem solving · Consistency · Commercial application

CAPABILITIES

From strategy to scalable production.

Brand StrategyVisual IdentityArt DirectionPackagingProduct ImageryE-commerceSocial ContentAI MotionPrompt SystemsCreative SOP

AI Workflow

Product Imagery

Motion Visuals

Brand Systems

projects

SKNBODY

Veggie Taipei

BARKIND

SOCIAL CONTENT& AI MOTION

E-COMMERCE VISUALS

SOCIAL CONTENT
& AI MOTION